Patagonia
Patagonia launched a new campaign in hopes of targeting a new audience- those looking for a way to ride in warmth and style. By highlighting the sense of camaraderie often found in motorcycle culture, Patagonia merged the free spirit of their brand with loyalty, offering their new audience a feeling of both adventure and connection.
art direction | branding | copywriting
Messaging
For this campaign, Patagonia wanted to focus on what loyalty means to them. Through their manifesto, they highlight the importance of sticking together and remaining true to their core values.
Branding
