Nailed It provides women with the opportunity to master the fundamentals of tools in a safe and empowering environment. Through beginner-friendly workshops, Nailed It acknowledges the intimidation many feel towards power tools and is dedicated to helping women build confidence and overcome these fears.
art direction | design | copywriting
Inspiration
Each illustration is inspired by vintage tool manuals, which showcase each object in thin line drawings with pointillism shading. These manuals were intended for beginners, much like Nailed It.
Handlettered logo design