For their new campaign, Aquaphor® was looking for something “expressive,” “moving,” and “alive” to attract an active lifestyle audience. They loved the look of handmade script lettering and wanted to use studio photography of a live model. By emphasizing the product’s small and portable size, I created a hand-lettered series of advertisements that attract those in search of lip hydration on the go. 
Print Ads
Handlettered Script

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