For their new campaign, Aquaphor® was looking for something “expressive,” “moving,” and “alive” to attract an active lifestyle audience. They loved the look of handmade script lettering and wanted to use studio photography of a live model. By emphasizing the product’s small and portable size, I created a hand-lettered series of advertisements that attract those in search of lip hydration on the go.
Print Ads
Handlettered Script
