Mental Health America® was looking for an effective way to educate an older, male demographic on effective ways to practice self care. This multi-scope campaign used hobbies already familiar with this audience and showed how easy personal care can be.
Illustrations by Julia Hurst
![](https://cdn.myportfolio.com/56f526b8-a60a-44e9-b46a-8f1e2cc0e7f9/688f8277-951a-4281-9fec-698970e2d9ef_rw_1920.gif?h=a5d9f8f99dc70d5bbfb4ba6767a5eec8)
![](https://cdn.myportfolio.com/56f526b8-a60a-44e9-b46a-8f1e2cc0e7f9/9288792d-b610-40eb-80ff-6e7f8da60248_rw_1920.png?h=3a09e847f13c1cb0a1fb0478f9cb4c6e)
![](https://cdn.myportfolio.com/56f526b8-a60a-44e9-b46a-8f1e2cc0e7f9/7d78db09-960d-4bb6-8889-ef3e646bc80c_rw_1920.png?h=8dc0d058dbf78730b164b192a53ed76b)
![](https://cdn.myportfolio.com/56f526b8-a60a-44e9-b46a-8f1e2cc0e7f9/fd86f048-3bbc-49a3-a2d3-85d59348c6fe_rw_1920.png?h=cba6c156afccb04ae80962a88e4076f5)
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Self Care Quiz